Comfortable interacting with other divisions for various cross-functional duties
▾ Integration, negotiation, direction, and management of outsourced services
▾ Dr.FORHAIR Marketing
▾ 'DIVE STUDIOS' X 'too cool for school'
▾ Editing outsourced assets for advertisement
▾ Launch an affiliate program
▾ Products Seeding
▾ Social Marketing Campaigns & SNS Advertisements
▾ An increase in sales
▾ Currently taking 'BUS 110 –Marketing' class at El Camino College
Course Description
This course is an introduction to marketing principles and explores marketing concepts and strategies. Topics include market analysis, planning, product development, marketing mix, and media decisions. Electronic marketing and the environmental factors of marketing including social, ethical, and legal considerations are also studied. We are bombarded with advertising and promotions on a daily basis, whether its is online, on television, on our smartphones, or on billboards during your commute, but marketing is more
than just advertising and promotions. As a business person or a student of business, marketing encompasses other aspects such as pricing, distribution, and product development. We’ll learn the different components of marketing that revolve around the customers, but also how these components work together in a comprehensive marketing strategy. Additionally, technology and the rapid changes in technology has changed how businesses market to consumers by providing more targeted messaging, relationship building, and market
intelligence. During this course we’ll layer in the changes and current applications of technologies into how they enhance existing marketing practices.
This course is an introduction to marketing principles and explores marketing concepts and strategies. Topics include market analysis, planning, product development, marketing mix, and media decisions. Electronic marketing and the environmental factors of marketing including social, ethical, and legal considerations are also studied. We are bombarded with advertising and promotions on a daily basis, whether its is online, on television, on our smartphones, or on billboards during your commute, but marketing is more
than just advertising and promotions. As a business person or a student of business, marketing encompasses other aspects such as pricing, distribution, and product development. We’ll learn the different components of marketing that revolve around the customers, but also how these components work together in a comprehensive marketing strategy. Additionally, technology and the rapid changes in technology has changed how businesses market to consumers by providing more targeted messaging, relationship building, and market
intelligence. During this course we’ll layer in the changes and current applications of technologies into how they enhance existing marketing practices.
Course Student Learning Objectives
1. Explain the strategic planning process and how an organization’s resources and opportunities affect the planning process.
2. Create a comprehensive marketing plan for a product.
3. Describe the steps in conducting marketing research and identify key ethical considerations.
4. Identify the types of marketing channels and explain the considerations for selecting the most appropriate channel given a specific business.
5. Compare and contrast electronic marketing options and traditional marketing media.
1. Explain the strategic planning process and how an organization’s resources and opportunities affect the planning process.
2. Create a comprehensive marketing plan for a product.
3. Describe the steps in conducting marketing research and identify key ethical considerations.
4. Identify the types of marketing channels and explain the considerations for selecting the most appropriate channel given a specific business.
5. Compare and contrast electronic marketing options and traditional marketing media.
Student Learning Outcomes
1. Marketing Mix - Articulate the principles of product development, pricing decisions, distribution options, and promotional strategies; their importance to consumers; and how they integrate to create a total product offering.
2. Brand Management - Explain the concept of a brand and analyze strategies for positioning a brand relative to competitors.
3. Marketing Plan - Develop a marketing plan that achieves organizational objectives and incorporates ROI and other controlling metrics.